ABOUT

Mission Statement 

"Frozen Leaf Media delivers advanced aerial and ground media solutions to help small businesses grow, combining innovative technology, strategic content, and the trusted leadership of a Veteran-owned company rooted in the Pacific Northwest."

About

 Frozen Leaf Media is proudly based in Coeur d’Alene, Idaho, and owned and operated by me, David Lucero. My mission is simple: to help individuals and businesses thrive by blending creativity, cutting-edge technology, and storytelling into content that truly connects.

 I began my journey in media back in 2008, focusing on photography that highlighted people and their stories. Senior portraits, couples, and model photography were at the heart of my work in the early years, when I co-founded a brick-and-mortar studio. That experience gave me a strong foundation, both in creativity and in business.

 In 2010, I expanded into aerial photography and videography using advanced UAS (Unmanned Aerial Systems). This technology opened new possibilities, allowing me to capture perspectives rarely seen—whether for real estate, construction, farming, engineering, or other industries. The result has been striking visuals that help clients showcase their work in ways that stand out and drive results.

 As a proud U.S. Army and Desert Storm veteran, and a longtime resident of the Pacific Northwest, I’ve always had a deep appreciation for both the beauty of this region and the potential of technology to elevate the people and businesses within it. That passion continues to fuel Frozen Leaf Media today.

 Though the original studio has since closed, Frozen Leaf Media has grown into something even more versatile and accessible. With more than 15 years of experience and a commitment to innovation, I’m proud to work with clients of all sizes—helping them capture powerful stories, create unique visuals, and reach new audiences.

 Whether you’re looking for breathtaking aerial footage, professional photography, or media that brings fresh perspective to your brand, I’d love the opportunity to work with you.